D.D. Son  (Zurich) takes the notion of cultural identity as a starting point to unpack the mechanisms of desire and the alienating effects of fetishisation in our post-industrial age of branding and personalised marketing. Using visual cues from pop culture, the science and advertisement industry, and her own biography, she creates works that reflect on processes of assimilation, social mimicry, revealing their objectifying consequences on bodies and identities. ‘open/closed (restaurant kids)’ is a personal work that combines her research, the effect of pop culture and advertisement.

Based in Zurich, D.D. Son’s work has been exhibited at WallStreet in Fribourg, Haus Konstruktiv, Lighthouse and Kulturfolger in Zurich, Kunstmuseum in Luzern, Knit in Buenos Aires, and soon at Whitenoise in Seoul. She also directs the travelling project Body Archive.