This work was inspired by the subliminal advertising used by cigarette companies before the banning of cigarette advertising. The message here is also subliminal unless one is aware of the work. The artwork features a row of LED lights flashing rapidly. When you shake your head these flashes “print” text onto your retina in such a way that a word can be briefly legible. As you shake your head the word flips around as a mirror-image of itself.

Dan Halter was born in Zimbabwe in 1977. In 2001 he graduated from the University of Cape Town with a BAFA. His solo exhibitions include "Take Me to Your Leader" (2006, João Ferreira Gallery, Cape Town), "Mafuta Farm" (2017, Dillon + Lee, New York), "Zimbabwean Traffic" (2017, Skövde Konstmuseet, Skövde, Sweden) and "Patience Can Cook a Stone" (2018, Whatiftheworld / Gallery, Cape Town). He has been an artist in residence in Zürich, Cologne, Turin, Rio de Janeiro and Dufftown in Scotland.